Web promotion is the long term process to promote a website to bring a large number of visitors to the website. Generally website is used for business promotion, product sale, online services etc. It is a business strategy to develop own site and market it to reach out large number of audiences to visit site and convert these visitors to buy the product or avail the services. Now a days so many methods to promote the website such as search engine optimization, Social media Marketing, Local search Optimization and online marketing to increase the traffic to a site from search engine and other social media networks. All these marketing efforts for reaching target audience. Search engine optimization only influence organic search result of search engines. Activities of SEO are alteration on website, using design elements and web content. Main SEO strategies are on-page and off page optimization methods to improve search engine ranking.
To Make successful SEO on website requires proficiency in the areas of research and planning, analysis, creating dynamic quality content and Basic concept of HTML. On page activities are important in SEO to optimize entire elements of the website. The activities of on page optimization are:-
(a) Keyword research :- Keyword selection is therefore crucial and has implications for so much else within search. Keyword is one of the most important elements of any website. It must match the words and phrases that potential visitors will use when searching for the website. To ensure that keywords are effective and also need to spend some time to learn and test which keywords work best for the website.
(b) Meta Tags. First writing the title, description and keyword Meta tags. The site title tag is the most important Meta tag. The site title Meta tag is still read and indexed by all the major engines. The site description should tell the engine about the theme of the web site. It is recommended that this is done in not more than 200 characters including spaces.
(c) Prepare dynamic quality content - Content is believed to be increasingly important by many in the SEO field. Fresh content with target keywords of the site attract spiders to crawl the site and also helps to good position on SERP.
(d) Image optimization (Alt tag). Search engines can read the alt tags that accompany images. Every relevant image should have an alt tag and this tag should be written to comply with your keyword objectives.
(e) Create internal links. Inbound links are important for two reasons. Firstly, their content is highlighted with a hyperlink and this is given special emphasis by the search engines and secondly it is a way of ensuring the engines can navigate and deep crawl into a site.
(f) Include keywords in title, Header tags, Meta tags and content of the web pages.
(g) Submit website URL to primary search engines for indexing the site.
(h) Creation and submission of sitemap and robot.txt on google, yahoo and Bing.
(j) Profile creation and activation of Webmaster tools of Google, Yahoo and Bing and web Analytics.
Off page optimization. Activities of Off page optimization improve website’s search result ranking. Some of the off page techniques are directory Submission, Link Building, Article writing and Submission, Press release, Social Book Marking, Social media Networking etc. These techniques and optimization methods target large number of audiences which bring quality traffic to your website. Press release, blogging, forum post and Article submission helps to get a back links to your website which increase the link popularity of the website as well.
Smart SEO can build seo-friendly website for high ranking on SERP. Realize that SEO is not a simple undertaking. It is a complex, time consuming strategy for making your business successful. Successful SEO requires skill, patience, time, experience , proficiency in HTML, current information and an understanding of social media marketing techniques.
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