Once you set goals in mind for your website, it is a time to create a SEO plan. It is a document that you will use to stay on track as you try to implement seo strategies on your site. First you prioritize pages and then plan SEO around each page's priority. Top priority pages should be the ones that your visitors will most naturally gravitate to, such as your home page, or pages that will generate the most in terms of traffic or revenue. When prioritizing pages, you are also creating a road map for your marketing efforts. If two of the pages on your site are your top priority, those two will have the lion's share of time, capital, and effort when it comes to Search Engine Optimization and search engine marketing.
After you have prioritized your site, you should assess where you stand and where you need to be with your current SEO efforts. Again, assess each page individually, rather than the site as a whole. In SEO, individual pages are equally important than the entire site. All of your efforts are designed to rank one page above all others in search results. Which page is the most important should be determined by your business needs.
Your SEO assessment should be a document that outlines the current standing of the main SEO elements of each page. It should contain columns for the element of the site you are assessing, the current status of that element, what needs to be improved in that element, and the deadline for improvement.
The elements that should be considered during an assessment include:
(a) Site/page tagging: The meta tags that are included in the coding of your web site are essential to having that site listed properly in a search engine. Tags to which you should pay specific attention are the title tags and description tags, because these are the most important to a search engine.
(b) Page content: Content is still important when it comes to search results. After all, most people are looking for a specific piece of content, whether it is information or a product.
(c) Site links: Site links are essential in Search Engine Optimization. Crawlers and spiders look for the links into and out of your site in order to traverse your site and collect data on each URL. However, they also look for those links to be in-context, meaning the link must come from or lead to a site that is relevant to the page that is being indexed.
(d) Site map: Believe it or not, a site map will help your web site be more accurately linked. But this is not the ordinary site map that you include to help users quickly navigate through your site. This site map is an XML-based document, at the root of your HTML that contains information (URL, last updated, relevance to surrounding pages, and so on) about each of the pages within a site. Using this XML site map will help to ensure that even the deep pages within your site are indexed by search engines.
An SEO plan is very similar. You will have your current standings, the goals that you plan to hit, and the marketing efforts that you plan to make for each page. In optimization plan, it should be make sure to include a time line for the testing and implementation of those efforts as well as for regular follow-ups. Follow-up is also an essential part of your SEO plan. It is true that these activities take lot of time and effort to create and implement the right seo plan.
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