Monday, March 28, 2011

Best Practices For Creating Unique Titles

In on-page SEO, title is a very important web element to optimize in a proper way for search engine’s better ranking. The site title tag is still read and indexed by all the major engines and it appears at the top of each organic search entry in the search engine results pages. Title should be designed to attract clicks from those who find you in a search. Search Engine bots/spiders use these title tag as the main source for determining the web page topic. Correct use of keywords in the title of every page of website is extremely important for ranking on search engines. The page title is displayed in the title bar of browser window. Also the text in the title tag is appeared in search engine result page(SERP) as the linked title on which user will click to access the website.

The title should not be consists of much more than about 9 words or 60 characters with targeted keywords used at the beginning of the title. Google, a primary search engine is looking for relevant keywords in the title. While spiders crawl website, it reads title first, then after examines other web elements of your site. It checks the keywords in entire page elements with title to determine the keyword relevancy. Some of the best practices for creating title for influencing search engine for high ranking are as follows:-

(a) Each page should have a unique title

(b) Include primary keyword phrase in every title of every page

(c) Begin the title with primary keyword phrase followed by secondary keywords.

(d) Don’t repeat keywords more than 2-3 times in the title.

(e) Make sure the title tag is the first element in the head section of your webpage

(f) Write title as descriptive as possible.

Always keep in mind while optimizing your website, create unique keyword enriched title tag which helps to develop your site as a brand and also it provides the first impression of the website.

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