Top 10 SEO Factors For Designing Search Engine Friendly Website

SEO is all about to create a website that discoverable by search engines and search directories. It is a collection of strategies that improves the search engines ranking. A good first step in SEO is to optimize entire elements of your website as much as possible. And also keep in mind that the site always design user friendly too. SEO efforts should focus on developing and promoting a website that lifts the business to new heights of growth. Organic Search Rankings are determined by a top 10 on-page optimization factors which mentioned below:-

1. User friendly web design and development.

(a) Website layout should be accomplished using CSS and no tables/frames.

(b) Write Clean Code. JavaScript and CSS codes should be called from external files. Include spider friendly navigation

(c) Create Lots of pages. It is better to have 20 pages than long 5 pages on your site. Each page should be minimum 250 words and discuss only one topic.

(d) Sitemaps – A sitemap containing text links should provide access to all the important sections and pages of the website.

(e) Robots.txt files – The robots.txt file is used by the search engines to determine which parts of a website to visit and which to avoid.

(f) URLs – URLs should be search engine friendly meaning they contain keywords descriptive of the pages they belong to.

(g) Size – The size of a website can impact its ranking when the content supports the website theme.

2. Select the best keyword. Use available online keyword research tool for finding suitable keywords for your site.

(a) Include keywords in the title tag of each page. This tag should not contain any special characters. This is must. Maximum 65 characters.

(b) Include keywords in the h1 and h2 headings.

(c) Include keywords in the first paragraph of each page

(d) Include keywords in the text links. Never use “click here”.

3. Meta Tags. Meta tags effectively communicate the topic and subject matter what the page is about.

(a) Meta Description The Meta description should contain the relevant keyword phrase and be no longer than 145-160 characters.

(b) Meta keywords. The keyword tag should contain about 5 relevant keyword phrases.

4. Image optimization Images – Images should be named and have alt text in alignment with the relevant keyword phrase.

5. Internal link building – Cross link between pages, links from each page to home page and link to each page from sitemap typically gain importance in the eyes of the search engines’ spiders/bots. Use keyword rich anchor text in these links.

6. Include Quality Content. Content should be unique, relevant, quality and updated frequently.

7. Setup and maintain a link exchange Campaign. Create a “Related Links” page for exchange links and also prepare “Link to Us” code for link partners.

8. Create SEO friendly 301 redirect. 301 redirect is the most efficient and SEO friendly method for webpage redirection

9. Manual submissions. Submit to search engines and directories but not over-submit.

10. Create and activate Google webmaster and analytics for tracking the performance of the website.

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