Monday, August 22, 2011

Brain Storming Keyword Selection Process Always Makes Sleepless Nights For SEO Experts

These days, web designing and publish it online is very easy but getting much traffic for conversion is very difficult for webmasters and Company marketing officials. To make successful online business, we know only solution is to find a SEO expert who optimize the website for getting maximum exposure on World Wide Web. From the beginning, analysis and select right keyword for the website. Optimizers select exact keyword and optimize the important elements of the website for getting higher ranking on SERP. In online market, there are free keyword finder tools are available to make their tasks very easily and quickly.

Keyword is a general term that defines the main topic of the web page. Search engine looks for words on a website that match searched for terms. In organic SEO, keywords are the king to make website visible on SERP of search engines which also helps to increase the web traffic to your website. Relevant keywords optimized website not only invites new visitors to your site but also make your online business successful.

In SEO, initial process is to find effective, popular and right keywords to your website for improving sites ranking on SERP of primary search engines. Theme based keywords easily noticeable for spiders and bots while crawling for further indexing by search engines. Otherwise site unnoticeable from online audiences world widely. SEO experts work hard to research for finding relevant keywords for their clients’ sites. Basically keyword tells the essence of the website. There are so many free online keyword search tools that can help to choose appropriate keywords. Sometimes, your own brain storming lists of words also helps to find keywords for your site. Exact and great keywords optimized website always easily get noticed by search engines and top ranked on search engine result page.

Keyword research is the core of any SEO campaign and it is vitally very important when launching business portal. Research, analysis and choosing theme based words should be done very carefully. Well optimized site highly visible for SE’ and also become popular among large number of online audiences in entire world. Always online promoters take care to optimize their web site intelligently but forget to make the site user friendly. It is also very important that always design website more user friendly than search engine friendly. While selecting keywords, focus on relevant but not over used and words that are very specific that targeted to your site.

Placement in different elements of website is also most important in SEO process. There are 1000 of criteria that could also be checked by search engines. Usually search engine spiders use title tag as the main source for determining the site topic. That’s why, while optimizing, place primary keyword in title and also set it beginning word of the title. The same way place in Meta tags, Headers, Alt attributes, Anchor texts, body contents, URLs and file names. Inline links in your web content is a good idea to improve the internal link popularity. During on page SEO process, over optimization also considered as black hat SEO technique and chance to debar from search results by search engines. Therefore, avoid Google bombing, stuffing, hidden pages etc.

In site optimization, always keep in mind that keyword is a major component that makes your online popularity and helps to fulfill your business goal. Select only medium competitive words that yield good results. Placement of these words in major elements and footer links increase the SE weightage for ranking. As a search engine optimizer, to get ranking organically it is good to follow search engines’ webmaster guidelines for achieving organic SEO results as per predefined SEO Plan.

Sajith Anandan is a freelancer SEO. I provide result oriented freelance seo services, internet marketing, social media marketing services, search engine submission, article submission and marketing, Directory submission and Forum posting services.

Wednesday, May 4, 2011

Monitor Your Websites Statistics With Google Analytics For Better Conversion

If webmasters are to be believed, Google analytics has transformed the way in which websites were acknowledged for their functioning in SEO firms and web designing companies. With this innovative tool, tracking of the online businesses and their overall activities was made simple. In more technical terms, you may understand it as a tool that allows business owners to evaluate the web traffic to the website.

Google analytics offers an option called Goals that sets up an information repository that depicts the explanation about the various activities regarding your website’s online status. One thing that makes analytics highly prominent among the internet marketing professionals is the ability of determination that it offers to the owners in order to put a glance on the website’s activities. Thus if you run many websites, setting up many goals with the Google analytics is the best thing that you can do.

Being an interactive tool for the business owners, analytics helps to track information about the visitor activity on the website. During a deliberate SEO campaign the major help that analytics perform is to track the keyword performance of the phrases you use as the key terms. Beyond this advantage, a number of other keen benefits also add glitter to this tool. Let’s count on some one by one. This tool is offered free of cost yet offers more utilities and features as compare to its other counterparts.

Not even it helps you to conceive a core set of important keywords for the campaign but also enables you to analyze the potential keywords that are usually being used to explore your website. During the process of the initial search engine optimization campaigns keywords do offer a comprehensive addition in form of enhanced organic listings. With Google analytics you will also be able to identify the source of the pages and associated links that are frequently visited by the visitors. You may also end up with the enhanced strategies to find more crucial methods to create huge traffic to your websites.

These analytic reports will enable you to tune up the functionality and other vital aspects of your search engine optimization campaign. If you work with a comprehensive analytic mechanism for your marketing campaign, it will certainly deliver you more quality traffic, sales prospect in long run. Google analytics helps professionals to collect relevant data traffic from MSN and Yahoo in order to strengthen the prospects on the search engine platform.

Every marketing campaign on the Internet that you make could easily be tracked, planned and implemented by the Google analytics in order to calculate the ROI of a particular campaign. Google analytics offers an option called Goals that sets up an information repository that depicts the explanation about the various activities regarding your website’s online status. With Google analytics you will also be able to identify the source of the pages and associated links that are frequently visited by the visitors.

Monday, April 4, 2011

Promote Your Optimized Website On Social Media Networks For Lead Generation

Online businesses are flourishing globally with competitive prices but one to all struggling to get a quality lead for sales conversion for survival. It is important that the website should be search engine friendly for getting direct traffic from search engine. Still search engine is the primary source of web traffic on your site. To improve the traffic generation, website should be optimized for search engines and also carry out online web promotion activities such as affiliate marketing, email campaign, PPC and social media marketing. SEO and web promotion are the key factors to achieve business goal. Some of the important website conversion strategies are user friendly well structured web designing, quality content, easy to follow internal web navigation and include trust worthy business information on web pages.

Social media networks are now a days become a business tool for online marketers to promote their business, website and products. Lead generation on social media is a fast and easy way to reach among large number of audiences for build potential customers to sale conversion. It is true that social media marketing is very cost effective and successful marketing method for running successful online business.

SEO is not any easy way to make the website search visible that land in a search engine result page instantly. Achieving organic SEO can take time but effective method for reaching a higher search engine ranking. Analysis the website performance time to time and evaluate the conversion enhancement strategies for better result. Well structured search engine friendly website always generates sales from the web traffic on your site.

Unique SEO services is a finest freelance SEO service provider offers freelance seo services, social media optimization, classified submission services, Website design and Ecommerce back operation services.

Friday, April 1, 2011

Top 10 SEO Factors For Designing Search Engine Friendly Website

SEO is all about to create a website that discoverable by search engines and search directories. It is a collection of strategies that improves the search engines ranking. A good first step in SEO is to optimize entire elements of your website as much as possible. And also keep in mind that the site always design user friendly too. SEO efforts should focus on developing and promoting a website that lifts the business to new heights of growth. Organic Search Rankings are determined by a top 10 on-page optimization factors which mentioned below:-

1. User friendly web design and development.

(a) Website layout should be accomplished using CSS and no tables/frames.

(b) Write Clean Code. JavaScript and CSS codes should be called from external files. Include spider friendly navigation

(c) Create Lots of pages. It is better to have 20 pages than long 5 pages on your site. Each page should be minimum 250 words and discuss only one topic.

(d) Sitemaps – A sitemap containing text links should provide access to all the important sections and pages of the website.

(e) Robots.txt files – The robots.txt file is used by the search engines to determine which parts of a website to visit and which to avoid.

(f) URLs – URLs should be search engine friendly meaning they contain keywords descriptive of the pages they belong to.

(g) Size – The size of a website can impact its ranking when the content supports the website theme.

2. Select the best keyword. Use available online keyword research tool for finding suitable keywords for your site.

(a) Include keywords in the title tag of each page. This tag should not contain any special characters. This is must. Maximum 65 characters.

(b) Include keywords in the h1 and h2 headings.

(c) Include keywords in the first paragraph of each page

(d) Include keywords in the text links. Never use “click here”.

3. Meta Tags. Meta tags effectively communicate the topic and subject matter what the page is about.

(a) Meta Description The Meta description should contain the relevant keyword phrase and be no longer than 145-160 characters.

(b) Meta keywords. The keyword tag should contain about 5 relevant keyword phrases.

4. Image optimization Images – Images should be named and have alt text in alignment with the relevant keyword phrase.

5. Internal link building – Cross link between pages, links from each page to home page and link to each page from sitemap typically gain importance in the eyes of the search engines’ spiders/bots. Use keyword rich anchor text in these links.

6. Include Quality Content. Content should be unique, relevant, quality and updated frequently.

7. Setup and maintain a link exchange Campaign. Create a “Related Links” page for exchange links and also prepare “Link to Us” code for link partners.

8. Create SEO friendly 301 redirect. 301 redirect is the most efficient and SEO friendly method for webpage redirection

9. Manual submissions. Submit to search engines and directories but not over-submit.

10. Create and activate Google webmaster and analytics for tracking the performance of the website.

Unique SEO services is a finest freelance SEO service provider offers freelance seo services, social media optimization, classified submission services, Website design and Ecommerce back operation services.

Monday, March 28, 2011

Best Practices For Creating Unique Titles

In on-page SEO, title is a very important web element to optimize in a proper way for search engine’s better ranking. The site title tag is still read and indexed by all the major engines and it appears at the top of each organic search entry in the search engine results pages. Title should be designed to attract clicks from those who find you in a search. Search Engine bots/spiders use these title tag as the main source for determining the web page topic. Correct use of keywords in the title of every page of website is extremely important for ranking on search engines. The page title is displayed in the title bar of browser window. Also the text in the title tag is appeared in search engine result page(SERP) as the linked title on which user will click to access the website.

The title should not be consists of much more than about 9 words or 60 characters with targeted keywords used at the beginning of the title. Google, a primary search engine is looking for relevant keywords in the title. While spiders crawl website, it reads title first, then after examines other web elements of your site. It checks the keywords in entire page elements with title to determine the keyword relevancy. Some of the best practices for creating title for influencing search engine for high ranking are as follows:-

(a) Each page should have a unique title

(b) Include primary keyword phrase in every title of every page

(c) Begin the title with primary keyword phrase followed by secondary keywords.

(d) Don’t repeat keywords more than 2-3 times in the title.

(e) Make sure the title tag is the first element in the head section of your webpage

(f) Write title as descriptive as possible.

Always keep in mind while optimizing your website, create unique keyword enriched title tag which helps to develop your site as a brand and also it provides the first impression of the website.

Unique SEO services is a finest freelance SEO service provider offers freelance seo services, social media optimization, classified submission services, Website design and Ecommerce back operation services.