Monday, March 28, 2011

Best Practices For Creating Unique Titles

In on-page SEO, title is a very important web element to optimize in a proper way for search engine’s better ranking. The site title tag is still read and indexed by all the major engines and it appears at the top of each organic search entry in the search engine results pages. Title should be designed to attract clicks from those who find you in a search. Search Engine bots/spiders use these title tag as the main source for determining the web page topic. Correct use of keywords in the title of every page of website is extremely important for ranking on search engines. The page title is displayed in the title bar of browser window. Also the text in the title tag is appeared in search engine result page(SERP) as the linked title on which user will click to access the website.

The title should not be consists of much more than about 9 words or 60 characters with targeted keywords used at the beginning of the title. Google, a primary search engine is looking for relevant keywords in the title. While spiders crawl website, it reads title first, then after examines other web elements of your site. It checks the keywords in entire page elements with title to determine the keyword relevancy. Some of the best practices for creating title for influencing search engine for high ranking are as follows:-

(a) Each page should have a unique title

(b) Include primary keyword phrase in every title of every page

(c) Begin the title with primary keyword phrase followed by secondary keywords.

(d) Don’t repeat keywords more than 2-3 times in the title.

(e) Make sure the title tag is the first element in the head section of your webpage

(f) Write title as descriptive as possible.

Always keep in mind while optimizing your website, create unique keyword enriched title tag which helps to develop your site as a brand and also it provides the first impression of the website.

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Saturday, March 19, 2011

Basic Guidelines Of Website Optimization To Achieve High Ranking On Primary Search Engines

Now a day’s setting up an online small business is very easy but difficult to get quality traffic from primary search engines for sell the product or avail the services. Your website has been designed as much as attractive for viewers that never invite direct traffic from search engines. It is very important that while designing, entire web elements and internal links are as optimized as possible. Always design a user friendly website to achieve organic seo. It takes time but helps to reach higher search engine rankings without any payment. Looking to get quality direct traffic from search engines, need to optimize entire elements of your website. Google, Bing and Yahoo is primary search engines. An optimization basic are same for all the search engines but differs in what it is looking for. Each search engine is based on its own algorithms for ranking. To optimize your website to these search engines must incorporate all the basic tips of search engine optimization. Submission of xml sitemap on webmaster central on each search engines helps to crawl the entire site and get indexed instantly. Important web elements to optimize are:

(a) Keywords
(b) Meta Tags
(c) Links
(d) Content
(e) Images
(f) Page titles
(g) Headers

Optimization Tips for Google

Google’s ranking algorithm is different from yahoo and Bing. An element of that algorithm is page rank (PR). All hyper links to a page counts as a vote of support. A page that is linked to by many pages with high PR receives a higher rank itself. If no links to a webpage means there is no support for that page. Set of free tools available in google webmaster central that allows analyzing and helps to make your site Google friendly. Some of the Google’s free tools are:
(a) Webmaster tools
(b) Webmaster blog
(c) Page Rank tool
(d) Webmaster help centre
(e) Webmaster discussion groups
(f) Google Analytics

Link popularity and keywords are important for Google ranking criteria that can use in ranking the relevancy of web pages. Google checks keywords with relevant content and links to your web pages while crawling for indexing and ranking.

Optimization techniques for Bing search

Bing search is powered by Microsoft. The basic optimization techniques are same as for Google. Bing doesn’t allow paid ranking, so organic efforts will be the important factor for ranking. Bing puts more emphasis on the freshness of content than other search engines. Specifically, sites that update high quality relevant content on a regular basis have a better chance of high ranking on MSN. Bing also checks meta description tags and title tags on your pages. So it is essential to pay close attention to create useful and related Meta tags you can. Include keywords and quality content as near the top of each of your web pages as possible. Bing Webmaster tools helps to improve your website’s SEO ranking. Some of the free tools from Bing are:-

(a) Bing webmaster Central
(b) Bing webmaster tools
(c) Webmaster Center Help
(d) Webmaster Center blog
(e) Bing Community Forums

Website Optimization for Yahoo Search!

Yahoo is more focused on keyword density and keywords in the URL and title tags. Rank on Yahoo is depending on competition. So you will need to focus carefully on the selection of the keyword. Crawler of yahoo search is SLURP and it will rank web pages based on keyword density. Back link is also required for rank on yahoo but yahoo’s link-ranking system is not as accurate as Google’s. Yahoo also has a paid inclusion program which ensures the high ranking on SERP. Keyword density according to yahoo is:-

(a) Title tag - 15% to 20 % Include keywords in title content.
(b) Body text – 3%. Keywords should be formatted to BOLD sometimes boosts the page ranking.
(c) Meta tags - 3 %. Include keywords in the Meta tags but not use repeatedly which consider as a spam. Write description tag as a readable sentence.
Some of the yahoo tools for optimize your website for yahoo search as follows:-
•Yahoo Webmaster Help
• Yahoo Site explorer
• Yahoo search blog
• Yahoo General discussion group

When you are optimizing your website for different search engines, it is fine to follow the similar basic optimization techniques of above three major search engines. Always keep in mind that design and launch website for customers and visitors and not for search engines. User friendly website always gets good number of traffic and also high ranked on SERP of primary search engines.

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Thursday, January 6, 2011

Well defined Keyword Research for Better Search Engine Visibility

A keyword phrase is a search term that users use to explore in the prominent search engines like Google, Yahoo and Bing. Right selection of these terms lead to the success of your website visibility on internet, IM campaign and a wrong perception certainly proceeds to the campaign debacle.

Whenever internet marketing experts think about the website marketing for creating improved visibility for the online businesses, no tool acts as prominently as keyword research does. Intensity of this kind of keyword based research plays a important role in the overall success of the internet based endeavors. Before going deep in the research methodologies, let’s get a face to face with the term.

A keyword phrase is a search term that users use to explore in the prominent search engines like Google, Yahoo and Bing. Right selection of these terms lead to the success of your IM campaign and a wrong perception certainly proceeds to the campaign debacle. Below illustrated are the important steps taken during the keyword research process by the internet marketing companies and experts.

Identifying the keyword phrases is the first step during the research process that decides the use of primary search terms that relates to the products and services and the potential audience as well. It’s however recommended for the internet marketers to go with numerous relevant key terms at once. You can go through a number of resources in order to get the right taste of key terms that are specific to your business module. You may analyze the competitor’s site or ask some of your friends about their search experience.

Next step is defined as the analysis of these key phrases. The process involves a comprehensive analysis of the competitive search terms. The analysis process offers an idea about the number of indexed pages on targeted keywords and those pages that are in the top rank in various search rankings. Considering the throughout competition makes a clear path for the analysis of the phrases.
The next process allows marketers to prepare a comprehensive list of the related and relevant keywords. The strategy of listing keywords is pretty straight forward that allows experts to choose perfect combination of words and phrases to attract customers to business website. You must think about some research-oriented, broad and targeted terms that are widely used and searched by the users. Brainstorming could be the good method of creating the exhaustive list of keywords and key phrases.

Finally, if you are ready with the keyword research and analysis process, it’s time to plan the final attack. Internet marketing experts recommend three or four relevant key terms placed on per page basis to avoid key phrase stuffing and search engine spamming. You should ensure that adding keywords in the content page must not break the flow of the content and its context. The entire research should be focused towards creating a niche of key phrases for promoting the businesses in the online market place.

Unique SEO services is a finest freelance SEO service provider offers freelance seo services, social media optimization, blog submission services, Website design and Ecommerce back operation services.